Zoe is the video maker, an ex music-video PA from Bed-Stuy. Getting a build onto video means deciding the first five seconds, writing a script that survives a thirty-second attention span, and working out what to film. Planning that by hand takes a couple of hours and most videos never get past it. Zoe reads the record of what the team shipped and comes back in minutes with a few short hooks, a script that lands in under a minute, and a shot-by-shot list of what to record. A person films it in their own voice and publishes.
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