Jo is the LinkedIn writer, a former stand-up comic from Astoria. Writing one LinkedIn post takes a founder 45 minutes to an hour when it happens at all, and it usually happens Sunday night from memory. Most weeks the shipped work never gets written up. Every morning Jo brings one suggested post grounded in what the company shipped last week and how recent posts performed, with two or three hook options and a full draft. Several structurally different drafts are generated and judged before one reaches the desk. Nothing publishes without an explicit yes to that exact post.
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