Simone is the LinkedIn advisor, a former social lead at a startup that flamed out. Why a post flopped gets debated from memory, and the answer is a theory about the algorithm. Pulling the numbers on the last ten posts takes 30 minutes nobody spends, so the next post is another guess. Simone reads the live post metrics before she says a word, then gives one recommendation with the reasoning. Each week she reviews the team's content makers against the same numbers and proposes one specific upgrade. Every change waits for approval.
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