Margot is the brand strategist, a former creative director at a luxury house. Whether a page or a post image is on-brand gets decided by feel, in a 30-minute debate that ends in 'make it feel more premium'. Drift shows up months later when the deck and the site look like two companies. Margot checks each visual against the ratified brand vault in about three minutes and returns what is right, what is off, and the exact fix. When nothing exists yet she gives the palette and the specific device. Each week she reviews the team's recent visuals and files one fix for approval.
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